I had issues, too, with getting my tag to pair with my android phone. I found that everything takes longer than the estimate: for example, you don't get the blue light after holding the button for a few seconds - it took about 45 seconds for my blue light to start flashing; another example, when I was ready to actually hold the tag up to my phone to pair them, it took close to a minute of holding them together, motionlessly, before it worked. I learned this after a few shorter, unsuccessful attempts. So slow down, and wait, if you're using an android - at least that was my experience!
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